BUSINESS OF DIVING

BD Course Prerequisites: Scuba Instructor recommended

The course content includes the following topics:

• Dive Industry Overview: The environment in which this industry thrives: statistics, forecasts, and evaluation.
• Business planning: Focused investing and financing, office automation, budgeting, taxes and business law.
• Retail Sales: Effective strategy and staff training
• Diver Education: Scheduling and pricing of diver training for profitable business.
• Dive Travel: Determining and serving the needs of the traveling diver: business income potential.
• Advertising, Public Relations and Marketing: The all too important skill of reaching out to your customers and informing them of the products and services you offer.
• Dive Center Physical Operations: The nitty-gritty of the dream to own and operate a successful dive center. You'll need to know about the costs of equipment and maintenance, as well as facilities such as classrooms, pools and access to open water training sites.
• Staff Management: Human resources can be your most important assets when job descriptions are clearly understood, agreed upon and performed.
• Risk Management: Especially in our litigious society, an ounce of prevention is always better than a pound of cure. You’ll learn techniques to safeguard yourself, your staff, and your customers against potential lawsuits.